New Investors Onboarded & On Snow Data

New Investors Onboarded & On Snow Data

December 9-15, 2025

Fundraising

Successfully closed commitments from Ron Hegyesi and Robb Levy, with additional family office connections in progress. Sent Carta links to new investors and fielded questions about investment structure-clarifying dividend, recapitalization, secondary market, and M&A exit scenarios. Malaysia connection is reviewing materials and preparing commitment.
Friends & Family round momentum: Strong investor interest with rights to common stock at favorable cost basis, converting to held equity at next priced round.

Product Performance

On-snow testing continues with CARV performance data collection. Current results show Fallinje core advantage in 9 of 11 performance metrics-updated dataset reflects latest ski day results. Manufacturing maintains focus on submillimeter tolerance through automated precision.

Brand & Website

Completed major website content refresh to strengthen market positioning:
  • Updated tagline to active voice: "We're not just building better skis, we deliver a core advantage"
  • Refined technology messaging to balance transparency with IP protection
  • Strengthened accuracy across all claims (replaced absolute statements with precise language)
  • Clarified patent-pending status across four areas of innovation
  • Password-protected investor section now live

Strategic Positioning

Deep-dive investor meeting with Ron Hegyesi reinforced our market approach. Key discussion points:
  • Cost normalization across price points creates margin improvement opportunity for manufacturing partners
  • Positioning as collaborative solution provider rather than competitor to established brands
  • Clear path from boutique brand adoption to strategic partnerships with major players

What's Next

Immediate (Next 2 Weeks)
  • Focus group session for product feedback
  • MIT sports lab meeting to schedule lifecycle testing
  • Malaysia investment finalization
  • Seattle investor meetings (early January)
Technical Track
  • Finalize reinforced core design with engineering partner Travis
  • Advance academic partnerships with MIT and CU Denver for third-party validation
  • Continue twin-sheet thermo-molding process development for improved recyclability
Manufacturing Pipeline
  • Order placement for 5 prototype pairs from Weston
  • Ongoing relationships with Icelantic and GP87 manufacturing partners
Questions? Want to connect? Reach out anytime.